World Breastfeeding Trends Initiative (WBTi)

The WBTi is Participatory: It seeks to involve all stakeholders, while avoiding conflicts of interest, working on infant and young child feeding, including governments and NGOs. It is highly participatory since the participants collect information, analyze the findings, locate gaps, and take action based on the results. In the process, the participants develop networking skills, investigative techniques and monitoring and reporting methods.

The WBTi is Action-oriented : It aims to stimulate action, not simply to collect information. Having more information is not helpful unless there are strategies in place for translating the information into tools for change and for taking action to improve the situation.

The WBTi is Simple Research: It aims to stimulate research, investigation, ask questions, and find out why optimal breastfeeding does or does not occur. The investigation is done by local people, not by external researchers. It leads to comprehensive analysis to stimulate action for change.


One Asia Breastfeeding Partners Forum

In 2003, the Breastfeeding Promotion Network of India (BPNI) and The International Baby Food Action Network (IBFAN) Asia, organized a landmark event, the Asia Pacific Conference on Breastfeeding’ in New Delhi, India to promote the implementation of the Global Strategy for Infant and Young Child Feeding. As a follow up, the South Asian participants decided to mobilize groups, governments, UN and others to focus on related issues. It led to the organizing of the South Asia Breastfeeding Partners Forum each year in different countries. The major objective is to strengthen the breastfeeding movement and its linkages with governments and the UN agencies. Enhancing interest and action on infant and young child feeding was the considered outcome.


World Breastfeeding Costing Initiative (WBCi)

A Global Drive for Financial Investment in Children's Health and Development through Universalising Interventions for Optimal Breastfeeding



Babies Need Mom Made Not Man Made
Flagship campaign i.e. the “Babies Need Mom Made Not Man Made”, which is an extension of our “One Million Campaign”. Our campaign will focus on exposing misinformation spread by baby food companies and their allies.


IBFAN Asia Newswire -The Last word on Infant and Young Child Feeding

International Baby Food Action Network (IBFAN) Asia News-wire is an electronic resource- lead, which will give you the most reliable and updated information on issues related to feeding of babies. The purpose of this newswire is to mobilize public opinion and generate demands for creating support for women to breastfeed. This news-wire will be a regular feature for sharing examples of action across Asia.